Ask the Expert - Bruce Downing

 

                                          
 

 

 

 


Bruce Downing
Managing director of Asia and South Africa
ShoreTel
 
 



Communication breeds loyalty

BRUCE DOWNING
Amid intense competition, many businesses in the travel, tourism and hospitality industry are focusing on customer service to differentiate themselves from competitors. In today's online world where word of mouth and ubiquitous reviews can make or break a travel agency or hotel, top-notch customer service is no longer an option, and is especially pertinent during the peak travel seasons when organisations have to keep pace with a surge of travellers.