TOURISM Malaysia has unveiled a series of Visit Malaysia Year 2014 tour packages under the tagline Come Get the Malaysian Experience, which it is teaming up with outbound tour operators in the UK to promote.
Starting at 660 pounds (US$1,079) per person, packages are between seven and 12 nights long. They feature four main destinations of Kuala Lumpur, Langkawi, Penang, Pangkor Laut, and the collective destinaton of Sabah and Sarawak, with tours built along four experiential themes – heritage and culture, luxury, wellness and spa, and islands and beaches.
Tourism Malaysia’s director-general, Mirza Mohammad Taiyab, said: “We collaborated with Malaysian airlines, hotels in Malaysia and local inbound tour operators to produce these new packages, targeted at travellers looking to visit Asia next year.”
“We have also identified 50 mega events to draw international tourists and they include the 1Malaysia Year End Sale 2014; Formula One Petronas Malaysia Grand Prix; Colours of 1Malaysia and 1Malaysia International Tourism Night Floral Parade themed Magic of the Night,” he elaborated.
“We are also in discussions with airlines to connect Malaysia from other airports in the UK such as Manchester, Birmingham, Glasgow and Edinburgh, as well as Dublin.”
Through the Visit Malaysia Year campaign, Tourism Malaysia hopes to attract 475,000 UK tourists next year, up from 402,207 in 2012.